Walter Morrison first called the invention Whirlo Way. Then
a new slope on the flying plastic disc led to design patent 183,626 as well as a new name: Flyin Saucer. In 1955 a sling shot maker bought Morrison's design and named it Pluto Platter. That cosmic moniker was finally tossed in favor of a nostalgic name inspired by the baker whose empty "Frisbie Pie" tins were floated across classier campus quads back in the '20s.

Over one hundred million discs later the Frisbee® brand still flies high. And even though some 60 other firms fabricate flying discs, Wham-O Inc. guards the Frisbee name from Frisbee Disc Golfers, Ultimate Frisbee Players and others who might dilute the brand's value. As our mascot BARQ says, "Protecting the brand protects the profits."