SELMARQ® Designs
New
Restaurant Logo
CHARLOTTE,
NC (July 24, 2006) – Charlotte marketing and branding
firm, SELMARQ, has designed the logo and corporate identity graphics
for a new restaurant that opened in Charlotte’s University area
last week. Mojo Bay, a casual eatery with Caribbean Latin influences,
is a new concept developed by Charlotte restaurateur Jeff Van Dyke with
Jamie Jenkins and Dave Withee. It features bold, fresh flavors in both
food and beverage selections. Mojo Bay is located in The Shoppes at University
Place near North Tryon Street and W. T. Harris Boulevard.
“Our
focus groups were delighted by the bold, surprising flavors that fresh ingredients
can add to our unique tacos and mojitos,” remarked Van Dyke. “Having
worked with the people at SELMARQ before, I knew their designers could incorporate
that bold, fresh experience in a logo. Of course, the design works well in a
wide variety of elements, including server attire.”
“This
is the fifth restaurant that Jeff and I have worked on together,” said
Jeff Rothe, president at SELMARQ. “He has a strong track record for providing
the right combination of food and spirited climate that attracts casual, upscale
diners.”
Other dining
establishments on which they have collaborated
include Providence Café,
Brixx Wood Fired Pizza and Boardwalk Billy’s. Rothe’s work
with restaurants began in the early ‘80s with some long-established,
as well as long-gone, SouthPark successes such as Arthur’s, Barley & Rye,
MacArthur’s
and Moxie’s, where the Jeffs first met.
SELMARQ,
Brands’ Best Friend®, specializes in brand stewardship and marketing
design. Their association of business development professionals focuses
on delivering value to company brands by building more business, enhancing
brands and increasing customer loyalty. SELMARQ works with companies headquartered
across the U.S., as well as Europe and the Pacific Rim.
For more information about this News Release, contact Jeff Rothe at SELMARQ, or call 704-342-3400 x119
