SELMARQ® Designs
Environmental Graphics for Gaskin
CHARLOTTE, NC (May 30, 2007) — Gaskin Asset
Management has retained SELMARQ to develop corporate environmental graphics
for their offices in Charlotte, N.C. The Gaskin firm has been providing investment
expertise to individuals, corporations and foundations in the Southeast U.S.
for over twenty years.
“Our goal was to project the essential difference between Gaskin Asset Management and other investment services,” remarked SELMARQ president, Jeff Rothe. “We worked closely with the Gaskin management team to develop a visual balance of long-term stability and progressive ideas.”
The centerpiece of the project is the corporate signage that adorns the firm’s main lobby. A unique layering of transparent, metallic and reflective materials was employed to communicate the client’s core message of strength from innovation.
